CRAFTING DIGITAL GOODS SINCE — Y:2025
DEVI
PERMATA
I’m Devi Permata Sari — a Digital Marketing & Performance Marketing Specialist passionate about optimizing ads and driving measurable results.
SCROLL
My passion lies in performance advertising, creating data-driven strategies, boosting brand visibility, and delivering conversion-focused campaigns.
I hold a Bachelor's degree in International Relations from Sriwijaya University. This academic foundation has equipped me with a strong understanding of communication, strategy, and consumer behavior, enabling me to craft impactful marketing campaigns, strengthen brand awareness, and create digital content that seamlessly blends engagement and effectiveness.
Google Ads
Google analytics, landing page. Google Tag Manager, SEO
90%
Google Ads
Google analytics, landing page. Google Tag Manager, SEO
90%
Google Ads
Google analytics, landing page. Google Tag Manager, SEO
90%
Meta Ads
Brief Creative, Facebook ads, Instagram Ads
85%
Meta Ads
Brief Creative, Facebook ads, Instagram Ads
85%
Meta Ads
Brief Creative, Facebook ads, Instagram Ads
85%
Marketplace Ads
Shopee, Tiktok & Tokopedia, Lazada ads
85%
Marketplace Ads
Shopee, Tiktok & Tokopedia, Lazada ads
85%
Marketplace Ads
Shopee, Tiktok & Tokopedia, Lazada ads
85%
Marketing Staff
Best Partner Education
July 2024 — Oct 2024
Developed and optimized Instagram ad campaigns, increasing engagement and lead generation. Designed compelling promotional content and hygiene posts, enhancing brand awareness and customer interaction.
Marketing Staff
Best Partner Education
July 2024 — Oct 2024
Developed and optimized Instagram ad campaigns, increasing engagement and lead generation. Designed compelling promotional content and hygiene posts, enhancing brand awareness and customer interaction.
Marketing Staff
Best Partner Education
July 2024 — Oct 2024
Developed and optimized Instagram ad campaigns, increasing engagement and lead generation. Designed compelling promotional content and hygiene posts, enhancing brand awareness and customer interaction.
Personal Internet Ads Assesor (Freelance)
Telus International
January 2024 - Oct 2024
Evaluated online advertisements for relevance and accuracy, enhancing ad targeting effectiveness. Assessed search queries to ensure alignment with user intent and location-based needs.
Personal Internet Ads Assesor (Freelance)
Telus International
January 2024 - Oct 2024
Evaluated online advertisements for relevance and accuracy, enhancing ad targeting effectiveness. Assessed search queries to ensure alignment with user intent and location-based needs.
Personal Internet Ads Assesor (Freelance)
Telus International
January 2024 - Oct 2024
Evaluated online advertisements for relevance and accuracy, enhancing ad targeting effectiveness. Assessed search queries to ensure alignment with user intent and location-based needs.
E-Commerce Specialist
DMI Oil and Parts
March 2024 - July 2024
Managed product data entry and design, ensuring accurate listings and visual appeal. Optimized Excel workflows, streamlining inventory updates and improving operational efficiency. Collaborated with the team to enhance product categorization.
E-Commerce Specialist
DMI Oil and Parts
March 2024 - July 2024
Managed product data entry and design, ensuring accurate listings and visual appeal. Optimized Excel workflows, streamlining inventory updates and improving operational efficiency. Collaborated with the team to enhance product categorization.
E-Commerce Specialist
DMI Oil and Parts
March 2024 - July 2024
Managed product data entry and design, ensuring accurate listings and visual appeal. Optimized Excel workflows, streamlining inventory updates and improving operational efficiency. Collaborated with the team to enhance product categorization.
Digital Marketing Intern
Pigijo.com
Aug 2021 - Feb 2022
Interned as a Digital Marketing & Communication team member, focusing on content briefs, blog articles, and promotional campaigns. Developed marketing materials, planned social media strategies, and assisted in crafting engaging brand narratives.
Digital Marketing Intern
Pigijo.com
Aug 2021 - Feb 2022
Interned as a Digital Marketing & Communication team member, focusing on content briefs, blog articles, and promotional campaigns. Developed marketing materials, planned social media strategies, and assisted in crafting engaging brand narratives.
Digital Marketing Intern
Pigijo.com
Aug 2021 - Feb 2022
Interned as a Digital Marketing & Communication team member, focusing on content briefs, blog articles, and promotional campaigns. Developed marketing materials, planned social media strategies, and assisted in crafting engaging brand narratives.
50+
Social Media Campaigns Optimized & Executed
50+
Social Media Campaigns Optimized & Executed
50+
Social Media Campaigns Optimized & Executed
500+
Product Listings Managed & Optimized
500+
Product Listings Managed & Optimized
500+
Product Listings Managed & Optimized
1,5K+
Ads & Content Evaluated for Relevance
1,5K+
Ads & Content Evaluated for Relevance
1,5K+
Ads & Content Evaluated for Relevance
FRAMER
FIGMA
DESIGN
MARKETING
FRAMER
FIGMA
DESIGN
MARKETING
Bachelor of International Relations
Sriwijaya University / GPA 3.76
Aug 2019 — Aug 2023
Specialized in International Relations, market research, strategic communication, and graduate honors.
Bachelor of International Relations
Sriwijaya University / GPA 3.76
Aug 2019 — Aug 2023
Specialized in International Relations, market research, strategic communication, and graduate honors.
Bachelor of International Relations
Sriwijaya University / GPA 3.76
Aug 2019 — Aug 2023
Specialized in International Relations, market research, strategic communication, and graduate honors.
Future Skill FISIPOL Program
Gadjah Mada University / GPA 4.00
Aug 2021 - Dec 2021
Green Planet and Future Living at Urban+ Institute
Future Skill FISIPOL Program
Gadjah Mada University / GPA 4.00
Aug 2021 - Dec 2021
Green Planet and Future Living at Urban+ Institute
Future Skill FISIPOL Program
Gadjah Mada University / GPA 4.00
Aug 2021 - Dec 2021
Green Planet and Future Living at Urban+ Institute
80%
User Interface Design
80%
User Interface Design
80%
User Interface Design
86%
Interaction Design
86%
Interaction Design
86%
Interaction Design
76%
User Research
76%
User Research
76%
User Research
72%
Project Management
72%
Project Management
72%
Project Management
92%
Design Leadership
92%
Design Leadership
92%
Design Leadership
78%
Centered Design
78%
Centered Design
78%
Centered Design
Looking to start a project or you need consultation? Feel free to contact me.